About Insight Miner

At Insight Miner, we are a cultural and consumer research consultancy committed to uncovering the deeper meaning behind data. In an increasingly complex and information–rich world, we help brands move beyond surface–level insights to understand the emotions, cultural contexts, and human motivations that truly drive behavior.

Our work lies at the intersection of cultural science, psychology, and technology. By integrating qualitative and quantitative research with advanced AI and cognitive tools, we decode how meaning travels across people, platforms, and moments. This allows us to deliver insights that are not only accurate, but also actionable and strategically relevant.

Insight Miner is led by Dr. Bhakti Mehta, a researcher with deep expertise in consumer culture and artificial intelligence. With a strong academic foundation and extensive industry experience, we combine research rigor with practical business understanding. Our approach ensures that every study translates into clear direction for brand strategy, innovation, communication, and user experience.

We partner with organizations across FMCG, lifestyle, technology, and digital platforms, helping them navigate evolving consumer landscapes with confidence. From uncovering cultural codes to designing human–centered solutions, Insight Miner empowers brands to make informed decisions and build meaningful connections with their audiences.