Projects That Turn Insights Into Impact
(01)
Pharmacy Brand – Generic Medicines Study
Enabled sharper brand positioning and content strategy aligned with nuanced viewership.
(02)
OTT Platform – Consumer Profiling Study
Enabled sharper brand positioning and content strategy aligned with nuanced viewership.
(03)
AWL – Full Spectrum Research Capability
Handled a broad suite of studies such as DIs, Kantar HH panels, Concept & NPD testing
(04)
Consumer Electronics Brand – Need – Gap Mapping
Supported new product launch through concept testing and contextual usage exploration.
(05)
Quick Commerce Platforms – UX UI Research
Identified friction points and improved user experience through usability testing and journey analysis.
(06)
Leading QSR Brand – Reclaiming Relevance
Used qualitative insights to reignite nostalgia and restore emotional connection with consumers.